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Using Google To Track Changes On Your Site By Patrick Hare Tracking website changes is always advisable for anyone who has an SEO campaign in place. In many cases, SEO changes can get wiped out when a webmaster reverts to an older version of the site, or inadvertently deletes code placed on the website for better rankings. Google has a tool that lets you monitor site changes, as part of its Google Reader platform. Even though Google Reader ostensibly tracks news sites and feeds, you can create your own custom designation for your target site in order to track alterations. Technically, you are "subscribing" to your own site, but the ability to monitor the site's activity lets you know when things are happening, or if they aren't. In many cases website design changes are expected to be made within a certain timeframe, and you may need to know if the site has not been updated. Continue Reading

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