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Google I/O Recap For Developers Of Search Tools

June 7, 2016

Fabian Schlup, a software engineer at Google offered an interesting recap of this years Google I/O which was held a couple weeks ago. You can read Fabian's full post in the Google Developers Blog.

Our summary of Google's summary is as follows:

1. Rich cards


Rich Cards are Google's latest version of its enhanced mobile friendly search results that from a site owners point of view can lead to more visitors and business if you follow the Rich Card protocol. Rich cards are a new search result format building on the concept of rich snippets, using schema.org structured markup to display content in a more engaging and visual format. Google believes that this approach provides the mobile Google searcher a better user experience.

2. New Search Console reports

Per Google – "We launched a new report in Search Console to help developers confirm that their rich card markup is valid. In the report we highlight "enhanceable cards," which are cards that can benefit from marking up more fields."

On WebProNews we also wrote about Google's launch of 'Property Sets' within their Search Console, allowing webmasters to combine apps and sites within a single group in order to monitor overall clicks and impressions within a single report. It will be rolling out to all users over the next couple of days. This is a great feature for those that have many subdomains as well.

3. Real-time indexing

Per Google – "Instead of waiting for content to be crawled and indexed, publishers will be able to use the Google Indexing API to trigger the indexing of their content in real time."

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